White Loop London

White Loop Pre-Launch in London

Swatch ClubWhite Loop Pre-Launch in London

On March 27th the presentation of the new 2014 Swatch Club watch was held in Shoreditch, East End of London. A New Gent called WHITE LOOP: a tribute to the history of Swatch! Participants:

Shoreditch, London, Vereinigtes Königreich


Swatch hooked up with Dazed for the White Loop launch in Shoreditch, East London. 

Piece of art

The 30th White Loop exhibition was a success and our members mingled with the Dazed crew to find out which year had no model exposed (1990).

Rosie Lowe

The concert of Rosie Lowe was very much expected and the audience was amazed by the singularity of her voice.


Our members enjoying the party – strike a pose.


The gallery in Shoreditch was completely redecorated by Swatch Club and Dazed – here a part of the exhibition.