White Loop Pre-Launch Paris

White Loop Pre-Launch in Paris

Swatch ClubWhite Loop Pre-Launch in Paris

On March 26th the presentation of the new 2014 Swatch Club watch was held at the Swatch Mégastore on the Champs-Elysées in Paris. A New Gent called WHITE LOOP: a tribute to the history of Swatch!

Paris, Frankreich

White Loop

Here is the real protagonist of the Paris event : the new Swatch Club Watch « White Loop » - it looks great right ?

Retail team

The whole retail was in Paris at the Champs-Elysées for the Club Watch Pre-launch.


The WAD readers were delighted by the presentation and had a good time.


The result of the live painting performance is very colorful as you can see.

Miss KO DJ

The Miss KO DJ as its best and working hard. The scarf were – of course – only available for the members.

Young & Urban

A young and urban crowd attended the launch at the Flagship Store at the Champs-Elysees.