The Swatch Club is all about people. It’s about turning the ordinary into extraordinary in every step of the way. Discover a journey through the Swatch design and heritage, always in the search for a good chance to celebrate the joy of life.Join the Club
People who love art, design, sports and the most exciting lifestyle trends. Members get together in unique locations all over the world for special events and unique encounters with artists, athletes and celebrities.
Every year, as Premium member you have the opportunity to show us your most explosive creativity and get the chance to know our most passionate collectors.
If you keep up the good Club vibes as a Gold member, after a year you’ll be granted the Pioneer status! Work your way up to the ultimate Swatch Club membership!
Have you met our special Club watch this year? Just follow the dots and the magic will appear.
The Swatch FOLLOW THE DOTS is the unlimited Club watch of the year. It is available online and in-stores. Are you a Premium member? Come to our events for an exclusive, limited and numbered edition of this watch. Psst, don’t tell anyone!
• Exclusive local & international events
• Meet artists, athletes & other celebrities
• Invite a friend to join the experience
• Receive insider news and exclusive stories
• Enjoy VIP treatment in the Swatch stores
• Discover limited/numbered watches firsthand
• Get a glimpse of the Swatch worldDiscover more