White Loop Lisbon

White Loop Pre-Launch in Lisbon

Swatch ClubWhite Loop Pre-Launch in Lisbon

On March 22nd the presentation of the new 2014 Swatch Club watch was held in Lisbon. A New Gent called WHITE LOOP: a tribute to the history of Swatch! A day and night event with more than 550 participants!

Lisbon, Portugal

White Loop arrives in Lisbon

Here we are! Welcome to a new colorful event around the world with Swatch Club and White Loop – the Club watch 2014/2015. Lisbon and the Portuguese Club members have started a new Swatch adventure. Are you ready to find out how Swatch can color your world?  

Where is Swatch is art

After running through the city and before discovering the new Swatch Club watch 2014-2015, an artist painted a multicolored straped watch for each Club member who had participated in this exclusive part of the event. The watch was inspired by White Loop and its special striped packaging. Each painting was unique as our Club members are.

White Loop – Event edition

From Japan to Germany, the special packaging created for the White Loop – Event Special edition (SUOZ170S) – tells the story of the 2014-2015 Club watch pre-launch events.
All the members participating in the first part of the event had the opportunity to purchase the special edition of the Club watch and receive a beautiful Swatch Club scarf together with it.

Swatch Club is music and fun

After a short break, the evening started. In a unique Lisbon location – Torreão Nascente – Swatch Club presented a show case of the Swiss band Pegasus and an exclusive Swatch Club party. Celebrities, together with Club members, listened to great music and danced until the sun rose.