- Laax, Switzerland
Ice, ice baby! LAAX Open in January 2019 was here to freeze some smiles on our faces. Upon arrival at the base camp, our Club family received a Swatch beanie to warm up their imagination, discovered SwatchPAY!, and joined a lucky draw to win two models of the same. Definitely the coolest way to pay, especially at an event like this one where you want to keep your hands inside your gloves! After a gondola ride up the Capalari, there was a delicious lunch waiting for everyone and an even more incredible view to enjoy. With the bellies full, it was time to go on a ski tour with a ski instructor for the newbies and an aperitif later in the day to simply chill and prepare our guests for the LAAX final – viewed from the amazing Galaaxy rooftop diner with a meal to follow. An unbelievable experience for the crowd and an even cooler experience for the Swatch Club members.