- Crans-Montana, Switzerland
A two-in-one event for the history! To celebrate the new Alaïa sponsorship and introduce the new Proteam Special design - Swatch X Nico, we took our Club members for a crazy ride in Crans-Montana. Starting the day at the our store, the incredible Nico Vuignier was ready to show us his unique Swatch X You design together with a surprise limited edition that could only be purchased there and over the weekend. The collaboration drove all ski fans to make their own Swatch while the pro skier was answering questions and signing some goodies. After all the excitement, we took the party to the Alaïa sports centre’s restaurant for an easy lunch and a guided tour through the different sectors. The ones feeling most adventurous had the chance to try some of the high quality infrastructures, such as trampolines or foam pits. After raising the adrenaline levels, there was a shuttle waiting for the guests, ready to go back to the store where a Nico’s maxi watch painted by Gabriel Ebensperger (the designer behind the Swatch X Nico artwork) was being raffled. An unforgettable day that finished with a farewell drink and warm raclette by the Swatch store.