- Biel, Switzerland
The name is Bond, James Bond. To celebrate the launch of the new and exclusive James Bond Tribute Collection, Swatch organized a movie night worth every effort to get in. Newsletters, social media, in-store activations – our guests had a lot of participation options to choose from and, the lucky ones got a unique opportunity to visit Swatch HQ and enjoy an evening screening of Casino Royale, accompanied by some delicious refreshments. The dress code? Gala eleganza, James Bond style. Just like a movie premiere, there was a red carpet, photo wall and the incredible Aston Martin from the movie welcoming the guests at the reception.