White Loop Tokyo

White Loop Pre-Launch in Tokyo

Swatch ClubWhite Loop Pre-Launch in Tokyo

On March 29th the presentation of the new 2014 Swatch Club watch was held in Tokyo. A New Gent called WHITE LOOP: a tribute to the history of Swatch!

Tokyo, Japan

White Loop Limited Edition

Tokyo is hosting the White Loop launch in the Tabloid Gallery located in the art district with the participation of street art painters.

Limited edition

Our guests are admiring the special limited packaging. The 100 pieces of the special packaging were sold in less than one hour.

Live painting

Japanese artist Houxo Que art work. The painting will be showed later on in the Ginza shop.


Believe us or not: the Japanese are great fan of Swatch and usually wear more than one …