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Welcome to the Swatch Club.

The Swatch Club is all about people. It’s about turning the ordinary into extraordinary in every step of the way. Discover a journey through the Swatch design and heritage, always in the search for a good chance to celebrate the joy of life.

Join the club

The Club

People who love art, design, sports and the most exciting lifestyle trends. Members get together in unique locations all over the world for special events and unique encounters with artists, athletes and celebrities.

Starter member

Your first step into the world of Swatch Club!

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Premium member

Do you have the Swatch Club special watch? Grab the 12-digit code and type it into your online profile and *BAM* you’ve just become a Premium member.

Insert the code

Gold member

Every year, as Premium member you have the opportunity to show us your most explosive creativity and get the chance to know our most passionate collectors.

Pioneer member

If you keep up the good Club vibes as a Gold member, after a year you’ll be granted the Pioneer status! Work your way up to the ultimate Swatch Club membership!

The door is open.

Have you met our special Club watch this year? Just follow the dots and the magic will appear.

The Swatch FOLLOW THE DOTS is the unlimited Club watch of the year. It is available online and in-stores.
Are you a Premium member? Come to our events for an exclusive, limited and numbered edition of this watch. Psst, don’t tell anyone!

The magic maze on your wrist

Discover the Club watch

Swatch Club exclusive benefits

Exclusive local & international events

Meet artists, athletes & other celebrities

Invite a friend to join the experience

Receive insider news and exclusive stories

Enjoy VIP treatment in the Swatch stores

Discover limited/numbered watches firsthand

Get a glimpse of the Swatch world

Discover more