- Lucerne, Switzerland
In March 2019, the most awaited moment of the year arrived: the launch of the Club limited and numbered watch – and a day full of surprises rode-along. What started out as a delicious breakfast at the Swatch store in Lucerne, quickly transformed into a crazy fun treasure hunt in town with Club members from all over Europe, followed by a lunch at the KKL Red restaurant to boost our energies for the boat ride to the most unique Swatch store in Bürgenstock. In the afternoon, the moment everyone has been waiting for: the reveal of the special edition Club watch accompanied by an impressively crafty moment building a giant watch! When the aperitif rolled in, so did the lucky draw giving a lucky winner the chance to take the giant watch home. What a day!