- Paris, France
On September 5th and 6th, the Sneakerness took place in Paris at "Le 104". Swatch proudly presented this genuine event dedicated to the Sneakers' fans and street culture. A pop up store of 60m2 has been set up with plenty of suprises, including vintage video games and of course the exclusive and very limited Swatch SPECIAL SNEAKERNESS PARIS 2015. The Swatch Club was present during this event. 30 Starters members were invited to attend and discover this street fashion fair. The Club watch, THIS IS MY WORLD, was sold at the pop up store and this was the perfect opportunity to recruit new Club members.