Gold & Pioneer Event Bern 2019

Stage G&P Event 2019

As in previous years, the annual Gold & Pioneer event took place in Swatch’s beautiful home country. But we wanted to present Switzerland from a different perspective. We took all 104 of our guests – representing 16 countries – off the beaten hiking trail and showed them places they had never seen before, including the new eye-catching Swatch HQ building. Sightseeing, museums, walking tours. Switzerland has a rich history... blah blah blah. We took matters into our own hands threw “traditional” out the window to show our Gold & Pioneer Club Members our beloved Confoederatio Helvetica and Bern in a new light. Guests arrived in Switzerland on Friday, May 31 and they received a tour of the new Swatch building and got a sneak-peek of Planet Swatch. Spring had sprung but things got pretty cool at the “Winter Wonderland” dinner. Our guests started day two with a tasty brunch, a stunning view and some shopping at the beautifully decorated Swatch kiosk. The day ended with a “Summer Starts Around the World” dinner party. The grand finale took place on Sunday – we couldn’t skip Swiss tradition completely, so we took guests to iconic Emmental for a day of full fall games on the farm. It was a Gold & Pioneer Event for the books! The Gold & Pioneer Event took place from May 31 through June 2 and included 2.5 days of an unforgettable Swatch experience, two dinners, two lunches and special activities. Experiencing a little #FOMO (fear of missing out)? Join Swatch Club and get your invite to the next event!

Bern, Suiza

Package & pricing

Package & pricing

Swatch Club organizes many local and international events throughout the year. Active Club Members can participate in most of the events for free. For international events, including hotel accommodation and programs lasting several days, participants must pay a small fee. Believe our Club Members, it’s worth it!

Swatch Club brings people together, 24 hours a day

Swatch Club is for people who love art, follow sports and keep up with the latest lifestyle trends. Meet Swatch’s #1 fans, discover new products and buy limited and numbered editions of Swatch watches. As a member of Swatch Club, you’ll also be invited to exciting sports events and inspiring art exhibitions that Swatch is involved in. You’ll not only be a spectator, but you will also get the chance to attend meet-and-greets with the athletes and artists.

Join Swatch Club