FlyMagic Launch Event

FlyMagic Launch Event

For the launch of Flymagic, back in May 2019, Swatch prepared a magical evening that will surely stay in the history of the brand. Carlo Giordanetti and Alain Villard - Swatch’s Creative Director and Brand Manager for Switzerland – were welcoming guests and Club members for an aperitif, an entertaining moment that promptly turned into the moment everyone was eager for: the presentation of Flymagic. To help setting the mood, there was a magic show by a local magician and, before heading home, all guests had a chance to purchase their own revolutionary piece.

Date
Location
Geneva, Suisse