White Loop Berlin

On March 20th the presentation of the new 2014 Swatch Club watch was held in Berlin. A New Gent called WHITE LOOP: a tribute to the history of Swatch!

Berlin, Duitsland


First part of the event was only opened for our Gold & Pioneer members – with an exclusive VIP-strap out of the collection of the 30 watches, which inspired our White Loop Watch.

White Loop

The main reason for this event: the exclusive chance to buy the limited White Loop watch with extra event loop.

Swatch & Art

An interactive art dessert was created by two Berlin food artists – inspired by our White Loop Watch!

Tasting sweets

Our guests could not wait to taste this inspiring, exclusive art dessert – and there is so much choice… this must be heaven!


An exclusive concert of the young Swiss Band PEGASUS did round up this evening full of surprises, fun and good moments… now the party starts!

Young & Trendy

Young and trendy people from Berlin were enjoying the White Loop Party exactly the same as our Gold & Pioneer members did – what an evening!